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Amazon rebrands Twitch Prime as Games Prime

Amazon is re-launching Twitch Prime, which gives Amazon Prime subscribers on the company’s live streaming platform, renaming Twitch and highlighting the core of the brand. The service will now be known as Prime Gaming.

Although the name is changing, Prime Gaming will offer the same benefits you may have been accustomed to if you have ever registered with Twitch Prime. These include exclusive in-game content, free games that are yours to keep forever, and a free monthly Twitch subscription that can drop into a favorite broadcaster.

Image: Amazon

With the new name, Prime Gaming sits more logically along with some of the other digital content included with an Amazon Prime subscription, such as Prime Video for streaming movies and TV shows and Prime Reading for ebooks, digital magazines , and more. (Amazon Prime, which costs $ 12.99 a month or $ 119 a year, also offers benefits like free shipping on the platform’s many online purchases.)

The new Prime Gaming name is another signal of Amazon’s continued commitment to gaming. In addition to holding Twitch, for example, Amazon also has its own game development arm, called Amazon Games – though it had a tough year. (Aren’t we all.) The first major title of the company crucible, which mixes elements of hero shooters and arenas of mobile online battles, was released in May but turned into closed betas after just over a month for further refinement. MMO in anticipation of the open world New world was delayed from August 25 to spring 2021 to July 10. And a version of Pac-Man that you can play directly inside Twitch was supposed to launch in June but has not yet been made available.

Amazon is also said to be throwing its hat on the cloud gaming network at some point in the future, potentially starting its own cloud gaming service. Codenamed Project Tempo, the platform could launch as soon as this year. It may be postponed to 2021, however, due to delays caused by the COVID-19 pandemic, New York Times reported back in April.

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