AMC Theaters has detailed its plans to reopen cinemas across the U.S., in addition to a new deadline for its MoviePass-style A-List subscription, in an email sent to customers Wednesday.
Starting August 20, AMC plans to have more than 100 theaters open, and says it will continue to open seats “so that about two-thirds of our theaters across the country should open no later than September 3 “. AMC has repeatedly delayed its reopening as the spread of the coronavirus has caused massive positive shocks in parts of the US that have begun to ease restrictions.
The company, the largest theater chain in the country, operates about 600 theaters in the US But AMC has faced significant challenges for its business throughout the COVID-19 pandemic due to forced closures and a near-shutdown in releases in Hollywood, causing AMC to create a large number of its corporate workforce after it went close to bankruptcy.
“The remaining AMC locations will be reopened after we receive further clarification from state and local authorities that it is safe to do so,” the company wrote in an email sent to AMC A-List members. As part of the new security measures, AMC says all staff and customers should wear masks, following a controversial remark by AMC CEO Adam Aron in June in which he suggested that wearing masks among customers should be encouraged , but not even mandatory.
The email says customers “can expect continuous additional cleaning and disinfection of high-traffic areas”, that hand sanitizer and disinfectant wipes would be widely available, and that AMC “will significantly limit the seating capacity of our auditoriums” “. The company claims it will use “high-tech HEPA vacuums” and “updated MERV 13 air filters when possible”.
Among the movies that AMC plans to release as part of its reopening include Disney Young mutants starting Aug. 28 and Christopher Nolan principle starting September 3rd. “As for the library titles, we’re going to show all these beloved movies on the big AMC screens: Back to the future, Beauty and the Beast, Black Panther, bloody, Ghostbusters, Goonies, grease, I still believe, Jumanji: The next level, Sonic the Hedgehog, and Star Wars: Episode V – Empire strikes again. ”
As for A-List, AMC’s subscription service that allows customers to watch up to three movies a week, the company says current subscribers who had plans put on hold during the COVID-19 pandemic now have until December 1, 2020 for reactivate or cancel membership. Starting that day, AMC says it will start charging customers again.
We have now enabled you to check when your A-List membership is reactivated. You can choose to resume your A-List membership at any time between now and December 1, 2020. We will send you an email when your favorite theater is open and then, and only when you feel ready to Return to our theaters, just visit the account on our mobile app or website to reactivate your membership. “Then you will be able to start booking movies with a list right away,” the email said.
AMC says its customers can cancel at any time, and that it plans to communicate any changes accordingly, including its plan to resume charging, “well in advance”. The company says it is making a number of other changes to its A-List alignment, designed to give the company more control over price changes.
For one, AMC says it is reducing the window in which it can make “program changes”, in other words price increases, from 90 days to 30 days starting December 1st. It’s also the removal of the ability to earn bonus points in the monthly subscription fee for A-List on that date, too. But AMC is guaranteeing it will not raise the price of the A-List, which costs anywhere from $ 19.95 to $ 23.95 a month depending on the market, until next spring.