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Apple (AAPL) Reads ‘Apple One’ Subscription Packages to boost services



FRANCE-feature of LOGO-APPLE-INTERNET

Photographer: Damien Meyer / AFP via Getty Images

Apple Inc. is preparing a series of packages that will allow customers to sign up for some of the company’s digital services at a lower monthly price, according to people with knowledge of the endeavor.

The packages, called “Apple One”

; inside Cupertino, the California-based tech giant, are scheduled to launch as early as October along with the other iPhone line, people said. The packages are designed to encourage customers to subscribe to more Apple services, which will generate more repeat revenue.

Apple Inc.  Illustrations Before Profits Figures

Photographer: Gabby Jones / Bloomberg

There will be different levels, according to people, who asked not to be identified by discussing private plans. A basic package will include Apple Music and Apple TV +, while a more expensive version will have both services and the Apple Arcade gaming service. The next level will add Apple News +, followed by a more valuable package with additional iCloud storage for files and photos.

Apple plans and package structure may vary. But the goal is to offer service groups at lower prices than would be charged if customers agree on each offer individually. An Apple spokesman declined to comment.

The initiative is a key offer from Apple to achieve the same loyalty that Amazon.com Inc. has won with its Prime program, which combines free shipping with video streaming and many other services for an annual or monthly fee. This package is the basis of Amazon’s success and has been imitated by other companies before with mixed results.


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