Apple is planning to unveil a range of subscription packages alongside the new iPhone this October according to Bloomberg. Inside, the packages are being referred to as “Apple One”, though it is not necessarily the name under which they will be released.
A number of different levels will be available, starting with a basic combination of Apple Music and Apple TV +, while more expensive packages will add Apple Arcade, then Apple News + to the next level, then additional storage to iCloud for level up.
High-end packages will also include a still invisible fitness subscription service from Apple. This will provide virtual classes and workouts accessible through an iOS app and on Apple TV, similar to services from Nike and Peloton.
Bloomberg says the packages will be marketed to families and that they will work with Apple̵7;s Family Sharing system, meaning each service can be accessed by six individuals. As you expect with subscription packages, buying them will be cheaper than buying individual services. like Bloomberg says: “For example, if a family subscribes today to all of Apple’s core services plus the highest level of iCloud storage, it would cost about $ 45 a month. A new package can knock out more than $ 5. “
Bloomberg reports that in addition to these packages, Apple plans to begin offering new combinations of software and hardware, such as including a free Apple Arcade year with the purchase of an Apple TV transmission box. However, Bloomberg says Apple does not plan to include monthly payment plans for iPhone or Mac with these packages right away, a possibility that Apple CEO Tim Cook has alluded to in the past.
There are still no specifications on the pricing or exact configuration of each package, and it is very likely that these details will change before the packages are unveiled later this year.
There have been reports of Apple’s plan to offer subscription packages by at least 2018, but they now look much more concrete. Just last month, the code was found in iOS 13.5.5 which referred to it as a “package offer” and “package subscription”, and in 2019 the company experimented with a package for students, packing together Apple Music and Apple TV + .
Apple has increasingly focused on recurring revenue from its services business in recent years, especially as sales from the smartphone platform. And as Amazon has shown with Amazon Prime, which combines faster delivery times along with music and video streaming, subscriptions can provide regular revenue while shutting down customers in a company ecosystem. Once you have purchased Prime, it makes sense to order more from Amazon. Apple subscription packages can do the same for its services and hardware.