We have heard rumors that Apple may try to integrate various subscription services for almost a year, but a report from Bloomberg today gave more information on the possible start. According to the report, the subscription will be called ‘Apple One’ and may launch alongside the iPhone 12 in October.
The report comes courtesy of Mark Gurman, who has an excellent leak record. Subscription can come in several levels, offering higher discounts the more services you choose. Gurman identifies four such levels, which may change before the start:
- Apple Music and TV +
- Apple Music, TV + and Arcade
- Apple Music, TV +, Arcade and News +
- Apple Music, TV +, Arcade, News +, and additional iCloud storage
Apple One is basically getting Cupertino on Amazon Prime ̵1; sans the shopping experience. Google also has a “One” subscription service, but it aims more at cloud storage than content consumption.
By offering a deal, Apple could gain (even more) product loyalty and board users to try out some of their services they might otherwise have ignored. It’s amazing how Amazon subscribers can end up consuming Prime Video and Prime Music content even if they were originally subscribed to the fast shipping service.
Whether Apple can actually force users to stick with a package is another story. At first glance, offering so many levels seems a bit tricky, especially since Apple seems to have had mixed success getting people to sign up for these individual services in the first place. But perhaps a package deal is just what the company needed to strengthen those subscriber numbers – as long as the price is right, anyway.
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Published August 14, 2020 – 02:16 UTC