It’s a hair mistake.
A beer brand and a leather company have been found in New Zealand clothing after accidentally naming a product and a business “pubic hair” in their native language.
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Both the Canadian Brewery Canadian as well as a New Zealand leather company in Wellington use the word “huruhuru” in the indigenous language of the island of reo Māori. When translated into English, the word means pubes.
“Some people call it appreciation; I call it embezzlement, “TV personality and Māori’s new lawyer, TeHamua Nikora, said in a Facebook video posted Aug. 3. If you are selling leather, call it leather. Do not call it pubic hair if you do not sell pubic hair and do not call it pubic beer hair if you do not do it with pubic hair.
Hell’s basement called their pale New Zealand ally “Huruhuru”, while the leather craftsman named his shop after the intimate word thinking it actually meant “feather”.
Nikora contacted both stores to break the unfortunate news and asked them to stick to their language while trying to promote their products.
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“You need to know when Māori look at the name of your store, they will not see feathers … they will see pubs,” Nikora said in the video after confronting leather shop owner Aynur Karakoc. “And no Mori will go into your shop and buy pubs. Why buy pubs when you can get your pubs for free?”
He added, “Huruhuru ‘do you think you are?”
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The co-founder of the Saudi dress, Mike Patriquin, also later admitted that he thought the word actually meant “feather”.
“We did not realize the potential to offend through our artistic interpretation and, given the response, we will try to do better in the future,” Patriquin told Radio New Zealand. “We want to make it particularly clear that it was not our intention to offend, appropriate or insult the culture or the Māori people in any way; those who feel disrespected, we apologize.”
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The owner added that despite the boo-boo, pubic hair is not a bad thing.
“We also do not think pubic hair is shy, although we acknowledge that it may not go well with beer. We are all human,” he said.