This pricing target comes through Cadillac President Steve Carlisle, reports WardsAuto, and he sets the 2023 Lyric Cadillac, coming in at prices below the fast-selling e-throne, and only modestly over the Jaguar I-Pace small. Of course, both the e-tron and the I-Pace may increase the range of direction or undergo other revisions that may change the balance, but we do not expect their respective pricing to budget much as a result.
Of course, the price under $ 75,000 Cadillac Lyric is necessary not only to allow it to compete with similar offers from Jaguar and Audi, but also to be able to compete with luxury internal combustion vehicles. Carlisle says Cadillac absolutely plans for Lyric to be a volume product within the brand portfolio.
“We expect Lyric to get his fair share”; of selling electric battery-powered vehicles, he says.