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Coke to launch Coca-Cola with coffee in the US



Coca-Cola is bringing its iced iced coffee drinks to the United States early next year after launching its product line in international markets two years ago.

The Coffee-Cola company with Coffee will hit stores nationwide in January 2021, the company announced on Friday.

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The drink, which combines the taste of Coca-Cola with Brazilian coffee, is part of Coca-Cola̵

7;s “removal and relocation” strategy where the company works to “scale successful beverage innovations from market to market through an experimental, testing and learn approach, “the company said.

The drink comes in three flavors: dark blend, vanilla and caramel, which are packaged in 12-ounce cans. Each contains 69 milligrams of caffeine.

The product was first piloted in Japan in 2018 before hitting more than 30 markets worldwide, including Australia, Brazil, Vietnam, Turkey and Italy.

However, each country adapts to the drink and packaging recipe “to meet local tastes,” Coca-Cola said.

As the company is constantly looking for ways to renew its beverages, said Javier Meza, head of marketing for Coca-Cola’s carbonated beverage portfolio.

However, “the COVID-19 pandemic has accelerated the need for us to be more disciplined in the way we initiate, validate, refine and improve big bets like this,” Meza added.

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Although the drink will not hit stores until January, members of the company’s Coca-Cola Insiders Club will have an opportunity to try the drink before its official launch.

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