The studio recently acquired by Disney Century Fox TV is the latest to be renamed “Fox”, with the company announcing today that it will re-transfer the studio to 20th Television as part of a larger rebrand for it. all Disney TV studios.
Moreover, Fox 21 Television Studios is being renamed Touchstone Television (a television brand that Disney banned from using in 2007) as the company works to remove the last traces of the Fox name from its assets. Disney is also using the refund to merge ABC Studios and its subsidiary ABC Signature under the ABC Signature banner.
The new logos and end cards will appear on TV shows this fall, including episodes of The Simpsons, Family boy, Babi Amerikan, and Bob’s burgers. Existing episodes in broadcast and digital libraries will continue to bear the original logos.
The news comes after Disney approved a similar name change for 20th Century movie studios Fox and Fox Searchlight Pictures, though those slightly more sensitive renamings simply threw “Fox” to become 20th Century Studios and Pictureslight Search. Why Disney decided to go with 20th Century Television instead of more aesthetically pleasing “20th Century Television,” we can never know. (In fairness, both names are quite outdated given that it is the 21st century and has been so for some time, but I give up.)
The “Fox” cut from its acquired trademarks was a requirement of the deal that saw Disney gain control of Century Fox assets last year, according to variety. The goal is to avoid confusion between the Disney-owned parts of the former company and New Fox, which includes Fox Sports, Fox Business, and the controversial Fox News, as well as ownership of the Fox TV broadcast channel.