Mark Zuckerberg, Founder and CEO of the online media and social networking service in the US, Facebook reacts after his arrival for a meeting with the Vice President of the European Commission responsible for values and transparency, in Brussels, on February 17, 2020 (Photo by Kenzo TRIBOUILLARD / AFP) (Photo by KENZO TRIBOUILLARD / AFP via Getty Images)
Facebook plans to release music videos starting in the US on August 1after reaching agreements with a host of music companies. The move could help Facebook snatch advertising dollars from YouTube owned by Google, the default destination for many users searching for music videos.
In a blog post of the company, the company announced deals with Sony Music Group, Universal Music Group, Warner Music Group, Merlin, BMG, Cobalt and other independent music groups to release music videos on its platform.
Users will be able to respond to, comment on, and share music videos in the news feed, Groups, and Messenger. Video artists will include Blake Shelton, Diplo, Jonas Brothers, Nicki Minaj and others, the company said.
“Over time, the experience will become more personalized to your tastes based on the artists you follow and the videos you are engaged with,” the post reads.
The company said Facebook users will be the first to see an official music video for a new song by artist Lele Pons.
Bloomberg reported in December that Facebook was pursuing rights to music videos from major record labels, in the hope that they would help boost Facebook Watch. According to the report, Facebook deals previously allowed her to use songs in the background of the videos they posted, but previously had no rights to offer official music videos.