Brands spend millions of dollars on the opportunity to connect with big name shows. Product placements make money for TV studios and increase revenue for products as well. But no one expected a part of the period as well Game of Thrones to earn billions for the highly contemporary coffee company, Starbucks.
The wildest thing about accidental product placement which won the multinational coffee chain so much extra revenue? Above all it was not even a Starbucks cup.
‘Game of Thrones’ happened during the Middle Ages
Events in Game of Thrones takes place in the imaginary environment of Westeros during an era before modern technology. The whole world is made up, however, the author of the book George RR Martin admitted that he was influenced by medieval England. He included references to the War of the Beads, which took place during the late 15th century.
No matter what the exact time frame, it is undisputed that any character from the HBO award-winning series would never drink vanilla latency from Starbucks. This is what made it so shocking when a paper cup with the story appeared during an episode.
Fans were surprised to find an editing error in ‘Game of Thrones’
RELATED: ‘Game of Thrones’: Jon Snow’s original romance was even sharper than his relationship with Daenerys
Eagle-eyed fans noticed the mistake during season 8 episode 4, “The Last of the Starks.” During a banquet scene in Winterfell, Daenerys Targaryen can be seen sitting next to a disposable cup of coffee, which looked strangely similar to what you would get at Starbucks. The cup on the table was there by mistake. The editors digitally deleted it from the episode two days later.
As expected, the internet went wildly mocking the mistake. The whole incident caused a massive increase in sales for Starbucks, although it was later revealed that the cup in question was merely a cup of general craft services and not from Starbucks at all.
The fake Starbucks cup won billions for the coffee seller
According to CNBC, the wrong cup of coffee would have cost six figures to place in a show as popular as and Game of Thrones. But since it was a mistake, free advertising plus the viral nature of the error earned Starbucks about $ 2.3 billion in revenue.
“This is a one-time clash of opportunities for Starbucks,” marketing executive Stacy Jones told the publication. “But really, this is just the tip of the iceberg, because what is not monitored or evaluated is word of mouth and social media on top of that.”
The cup won 193,000 mentions in just 48 hours on social media.
The ‘Game of Thrones’ executions had a hilarious response
After all, the cup was simply a simple mistake, but that did not stop HBO from issuing a statement about the incident.
“In response to questions from those who saw a cup of coffee with craft services on Sunday night episode Game of Thrones: Latte that appeared in the episode was a mistake. “Daenerys had ordered an herbal tea,” wrote HBO executives, according to Insider.
After the controversial final episodes of the series, almost no one was talking about the cup anymore, as they struggled with Daenerys ramifications going crazy full queen and killing everyone. Maybe she must have stuck to herbal tea after all.