Mulan is set to premiere at Disney Plus on September 4, and it comes with a huge price tag of $ 30. In reality, for non-Disney Plus subscribers who want to watch live studio adaptation Mulan, it will actually cost $ 37.
A new trailer for Mulan clears up any confusion about the cost of watching the movie, mainly that in order for people to watch the movie, they must be active Disney Plus subscribers. Mulan will belong on the Disney Plus “Premier Access” shelf – a new rental platform that acts as an iTunes or Amazon movie store within Disney̵7;s self-broadcasting service. For current subscribers, Mulan will cost $ 29.99. For non-subscribers, a Disney Plus subscription purchase ($ 6.99 per month) is required on top of the $ 29.99 fee for the movie itself.
But keeping the movie also requires an active Disney Plus membership, which means spending $ 7 a month forever. If you cancel the subscription, Mulan disappears with it. Mulan does not switch to other video services through Movie Everywhere, which is a departure from the way Disney handles video purchases. This means much less flexibility for the client. If you cancel your subscription but reactivate Disney Plus later (in time for a new season of Mandaloriani or WandaVision) Mulan should be in your library, but Verge has arrived at Disney for confirmation.
In a way, the request for compliance Mulan seems like an obvious attempt to alleviate the Disney Plus vibe. Churn, which refers to subscribers canceling their plans, is something that all streaming platforms have to deal with, and the best way to combat people leaving is to have a steady stream of new content. Netflix, for example, sees strife as an inevitable part of its business, but it has consistent content. Disney lacks that frequent influx of new entertainment and the degree of twist is obvious. New data from analytics firm Antena revealed that people who registered at Disney Plus specifically for Hamilton Were “1.5 times more likely to cancel Disney Plus within the first month compared to other subscribers. ”
Charging $ 37 for new subscribers to Mulan, are those people more likely to stay hired because they have invested in keeping the title digitally? It’s a lesson Disney executives are looking to discover. CEO Bob Chapek talked about Disney’s new startup model for Mulan on a profit call, and he stressed that the Disney team is particularly interested in “seeing what happens” both in terms of subscriber growth and how many people buy the film.
It’s an interesting moment for Disney to prove the idea. Mulan was put into circulation in September, and will be followed immediately Mandalorianisecond season in October. It is unclear whether Disney will use its Premier Access shelf for it Black window, due November 6, but Marvel Studios’ WandaVision still said to be coming in December. This is a series of highly anticipated titles that people can stick around after registering to watch Mulan.
What’s clear is that Mulan is one of the most expensive demand premium titles to date. Tour in Trolls World, Star Wars: Rise of Skywalker, away, and Scoob! all went for $ 20 – though they came with stricter viewing limits. whether Mulan is successful at Disney Plus (especially in North America and Europe, compared to China where the film will be released theatrically), could cause a strategic shift for Disney in the future rather than a one-time event.