HOLLYWOOD, Caliph. – Firefighters and law enforcement on Thursday responded to an unusual call for service when they were told a man caught himself at a sign in Hollywood.
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The Los Angeles Fire Department referred to the incident as a “single patient behavior emergency” in which “a person insured (themselves?) On a billboard.”
When crews arrived at the scene on Block 1700 on Cahuenga Boulevard they discovered that the individual was, in fact, comedian and television personality Steve-O in a conspicuous publicity stunt.
Video from SkyFOX showed dozens of spectators on the street below taking photos and videos of the Steve-O channel shot on the billboard.
After about an hour, the crews were able to get him off the cardboard board.
It was unclear whether Steve-O would face charges for this latest stunt.