Dr. Keurig Pepper is reported to be the latest victim of a shortage of coronavirus-related products.
In a statement Monday released on all of its social media platforms, the company assured its loyal customers that it is “working” on restoring shelves with all soda flavors, instructing them to “hang tight!”
“We are doing everything we can to get it back in your hands,”; the company promised. “This means working with our distribution partners to maintain shelves reserved nationwide, ensuring the safety of our employees.”
KEURIG DR PEPER REVENUE NFF GROWTH HIGHER COFFEE, BEVERAGE SALES
According to a report Tuesday on CNN, the low inventory was the result of increased demand for beverages after Dr. Keurig Dr. Pepper notes that sales have “steadily increased over the last four years”.
In late July, the Massachusetts-based company announced that sales of packaged beverages rose 6.2% to $ 1.39 billion in the second quarter, driven in part by new products under the Canada Dry and Dr. brands. Pepper.
At the same time, the demand for aluminum cans has increased. Although the material used for potential aluminum production is reportedly not in short supply, the industry was not ready to meet the growing demand.
As breweries have shifted to the use of cans more and more over the past decade – with beer sold in cans accounting for 50% of all beer sold in 2010 and 60% in 2019 according to the National Association of Beer Traders – another factor is the introduction of carbonated alcohol selectors like White Claw.
In a statement to US TODAY last week, the Aluminum Association reported that the manufacturing beverage industry may have seen an “unprecedented demand” for cans “before and especially during the COVID-19 pandemic.”
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“Drinks in convenient home packages like aluminum cans are especially popular now, and beverage company employees are doing everything they can to ensure store shelves remain fully equipped,” he told the American Beverage Association.
Although it is not yet clear whether other soda brands will be affected in similar ways, Coca-Cola also declined to comment.