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The Trump campaign temporarily halts advertising spending to review its messages



“With the change of leadership in the campaign, it is understood there is a precise review and adjustment of the campaign strategy,” said a senior campaign official, who spoke on condition of anonymity to discuss internal discussions. “We will be back in the air soon, exposing even more powerfully Joe Biden as a radical left-wing puppet.”

Trump campaign efforts to hit the reset button and refocus before the vote come as the president has continued to push divisive messages that have irritated party members themselves.

On Thursday, Trump withdrew from postponing the Nov. election because of concerns about alleged voter fraud, a prospect that was widely rejected by Republicans and Democrats. The president̵

7;s “delayed” tweet and others about “Housewives Suburban” have irritated some in his campaign, who are seeking to tear down their anti-Biden message in the final stretch of the race, according to another senior official. campaigner, who also spoke on condition of anonymity.

Stepien is also looking at staff allocation and whether it makes sense for the campaign to be organized as Parscale did, officials said. He has told colleagues he is determined to bring a new focus to the campaign, with daily staff meetings, on-site staff checks and more accountability to officials. Stepien recently surveyed staff members and learned that most had never worked in the presidential election before, according to an official.

Stepien has also told other advisers that the campaign should talk about coronavirus more often and forcefully.

Trump has told other aides he is impressed by Stepien’s data command, but he has continued to follow episodes that campaign officials see as unhelpful, officials said.

One afternoon last Friday, Stepien spent an hour with about 100 reporters through video chat, arguing that the race was competitive and the polls in 2016 were wrong.

NBC News previously reported the pause in advertising spending, noting that the campaign spent almost nothing on TV or radio commercials on Wednesday and Thursday, and almost no ads were booked by the end of August.

It is not clear when the campaign will complete its review or return to the airwaves.

Biden has annoyed Trump in recent months, and is continuing to direct television commercials, including spots criticizing the president for his treatment of the pandemic.

The Trump campaign continues to hold a money advantage over the Democrat.

The Trump campaign, the Republican Party and the two affiliated committees have spent more than $ 983 million since 2017, a record amount toward a re-election bid at this point in the presidential campaign, recent recordings show.

The Trump campaign alone has spent more than $ 240 million, and the Biden campaign has spent more than $ 165 million as both sides stepped up their overall election campaign, according to Federal Election Commission records made public last week. .

Despite historic spending, Trump has slipped into national polls between the spread of the novel coronavirus and a weakened economy. Biden holds a double-digit national lead and also leads the president in several battlefield states.

Stepien told reporters last week that Trump is well positioned to re-elect the re-election, dismissing the public vote as clumsy and flawed.

Michelle Ye Hee Lee and Anu Narayanswamy contributed to this report.


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