WWE President and CEO Vince McMahon commented on the drop in WWE TV ratings and what he thinks they should do to turn back ratings when calling WWE 2020 second quarter earnings with investors from tonight.
Guggenheim Securities Curry Baker opened the part of the call for Q&A investors by asking Vince about the recent drop in ratings. Baker acknowledged that COVID-19 has affected WWE production and the product itself, and asked Vince how concerned he is about the issue of valuation, and what knowledge WWE officials have about what is causing the decline. He also asked what strategy WWE has to turn estimates within the near term, given coronavirus, and long-term limitations.
While he has had in the past, Vince reiterated how important he is to the audience member for the WWE product.
“In terms of ratings, again, more than any other sport, surely our audience is part of the program,”; Vince said. “Interaction is audience interaction that is always a plus. Again it goes back to the origins of this genre, in terms of ‘yay and boo’. So the audience is integral to our success and our ratings on television. Again, because of the interaction or his absence. “
Vince went on to say some of the things the company can do to help return ratings include creating more compelling characters, coming up with better stories, and creating content that may be off the ring, which focuses on Superstars and their stories.
“By not enduring this, I think we can have more compelling characters, better stories, new characters coming to where we are now, and more content that is not necessarily in the ring, but one that focuses on our personalities. and their story outside the ring, ”said Vince.
Stay tuned for more news from the WWE Q2 2020 call. You can click here for Vince comments on Paul Heyman, Triple H and AEW ratings.